KMINC.
BRAND POSITIONING , CREATIVE DIRECTION & Styling
Kris Myllenbeck is the exited founder of Mylle, the brand that changed the inflatable pool industry. Most recently as first hire at Rosie, she took the company from 0 to 1 — landing its first 100 customers in under 100 days by building branding that made parents feel seen, and cool. Prior to Mylle, Kris was a Seattle consultant who worked for brands like Microsoft, Nordstrom, Nike, and Starbucks. She has a rare instinct for finding a company's niche fast and getting it to stand out as an industry leader. Her work has been featured in Dwell Magazine, Architectural Digest, LA Times, NY Mag and more.
MYLLE
Mylle changed the inflatable pool industry by creating a minimalist pool design in iconic packaging that made the once corny backyard kid toy a must-have for city-dwelling millennials. Year after year, Architectural Digest, Dwell, Elle Decor and other leading outlets ranked Mylle as the top brand in the space. After the success of the pools, Mylle launched two more innovative categories for the high-style, low square footage set — garnering praise from design leaders like DesignMilk & Dwell, noting Mylle's ability to create game-changing products people never knew they needed, and couldn't live without.
Hot Seat won Domino's 2024 Good Design Award — a fitting note to close out Kris's run building Mylle from founding to a successful exit.
ROSIE
Kris was Rosie's first hire, joining co-founders Karthika Shankar & Mitra Raman to take the company from 0 to 1 by landing its first 100 customers in under 100 days and building a brand that made parents feel seen — and made sitting feel cool. That instinct for finding an unproven company's niche and turning it into an industry standout is what's kept her close to Rosie ever since: she's now in the unique seat of “Head of IRL”, leading the partnerships and activations that turn a human-first AI company into one people actually want to show up for. It's a live case study in her broader thesis — that no matter the product, it's the real-world, vibes-first approach that builds trust and brings people in.
→ Visit rosiematch.com
Styling
Kris cut her teeth as a stylist for Nordstrom’s campaigns & catalogs - leveraging her business school background to better partner with buyers - making the case for future-thinking creative that makes sense for the bottom line. While a stylist with a business background was unusual, it was the perfect recipe for an effective career in commercial creative, and she soon applied her knowledge to other categories - consulting in Seattle & LA for Nike, Microsoft, Starbucks, and more.